07: Are funnels still a thing?

Summary:

In today's episode, I dive into an intriguing topic: the relevance of funnels in today’s business strategies. As a mom of three, including twins, and a six-figure business owner, I've navigated the path from being an opera singer to building my brand online. Recently, I've launched Single Mom CEO, and it's made me reflect on whether the traditional sales funnel model still holds its ground. I share insights from both my journey and the industry at large, challenging the notion that every customer's journey has to start cold. If you’re contemplating the structure of your sales strategy or wondering if there's room for a more direct approach to high-ticket sales, this episode is for you.

Timestamps & Key Topics:

  • (0:00 - 3:00) I introduce myself and my journey to six figures while expanding my family and starting Single Mom CEO.
  • (3:00 - 4:01) Basic explanation of funnels and their traditional role in business.
  • (4:01 - 5:39) I discuss the standard progression through a funnel, from free offers to high-ticket items.
  • (5:39 - 6:04) Questioning the necessity of a lengthy warming-up process for customers.
  • (6:05 - 6:59) My personal leap into a mastermind group without prior engagement in a traditional funnel.
  • (7:01 - 7:49) How I discovered another mastermind by accident and quickly decided to join.
  • (7:49 - 8:19) Reflecting on the direct connection with high-ticket offers and bypassing traditional email lists.
  • (8:21 - 8:39) The possibility of accessing high-ticket offers without being part of an email sequence.
  • (8:39 - 12:05) Real-life examples that challenge funnel norms and advocate for direct-to-high-ticket sales.
  • (12:05 - 15:12) Emphasizing a diversified approach to reach a broader audience and meet them at different stages of their journey.
  • (15:14 - 15:25) Encouraging openness to various marketing strategies beyond traditional funnels.
  • (15:25 - 15:53) The importance of authenticity in selling high-ticket offers directly.
  • (15:54 - 16:38) Drawing lessons from various business mentors while finding one’s own path.
  • (16:38 - 17:49) Closing thoughts: the value of flexibility and experimentation in business strategies.

If you're navigating your business strategy and pondering over funnels, join me as we explore the efficacy of traditional and direct approaches to sales. Download my free guide, "6 Strategies to Grow Your Business to Six Figures While Raising Kids," and consider joining the waitlist for the Single Mom CEO mastermind group. This episode challenges conventional wisdom, offering fresh insights for boss moms aiming for success. Subscribe, share, and let’s grow our tribe together. Here’s to redefining success on our own terms. See you in the next episode!